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Australia AR/VR Retail Marketing Specialist
2 weeks ago
Our company is seeking an experienced and business-minded marketer to take on this exciting new role in Sydney, focused on Meta Reality Labs hardware.
This role will own retail/channel marketing, online retail executions, in-store marketing programs, and customer acquisition for Meta Reality Labs in Australia. The Channel Marketing team at Meta Reality Labs is tasked with growing consumer adoption of Meta hardware technology and working with partners to develop this new exciting category.
A key aspect of this role is managing online and in-store retail presence to create best-in-class consumer shopping experiences across Australia Retail Partners (New Zealand could be part of the scope).
The ideal candidate will have a proven track record of success in technology-based consumer marketing, with experience in selling consumer goods within both online and retail capacity, particularly with leading Consumer Electronics retailers.
They will also possess a clear understanding of the retail landscape in Australia and be able to lead successful retail marketing programs and go-to-market planning and execution across online and traditional retail channels.
Furthermore, the candidate should have demonstrable experience in planning and managing significant marketing budgets and project management skills with the ability to prioritize projects to maximize impact.
We are looking for someone with great communication and presentation skills, demonstrating business acumen, as well as a deep understanding of CE consumer preferences, particularly among gamers and early adopters.
We value innovative thinkers who can thrive in a dynamic environment and bring unique perspectives to our team.
Responsibilities- Manage online and in-store retail presence to create best-in-class consumer shopping experiences.
- Create retail marketing programs to drive sales of AR/VR products in Australia.
- Work closely with other Channel marketing Managers to support team objectives and drive day-to-day execution of all retail marketing activity.
- Develop retail merchandising and branding in store and online to promote the Meta brand and products.
- Support the Sales and Channel team to build effective retail partnerships and operational needs around retail programmes.
- Manage performance marketing campaigns and co-marketing display programmes.
- Ensure effective localization of all marketing assets to support retailers to promote and sell AR/VR products.
- 5+ years in a marketing role, with a clear record of achievement and success in technology-based consumer marketing.
- Proven knowledge in selling consumer goods within both online and retail capacity, particularly with leading Consumer Electronics retailers.
- Clear understanding of the retail landscape in Australia.
- Demonstrable experience in planning and managing significant marketing budgets.
- Project management skills with the ability to prioritize projects to maximize impact.
- Bachelor's degree in business or related field, ideally with post-graduate business/marketing qualification.
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