Strategic Advertising Leader

3 days ago

Melbourne, Victoria, Australia beBeeAdvertising Full time $90,000 - $120,000
Advertising Manager Job Summary

We are seeking a highly skilled Advertising Manager to lead the development and execution of comprehensive advertising campaigns across various channels. The ideal candidate will possess a deep understanding of advertising principles, media planning, creative development, and performance analysis.

  • Develop and implement advertising strategies aligned with overall marketing objectives and business goals.
  • Conduct market research and analyze target audience demographics, preferences, and media consumption habits.
  • Plan and manage advertising budgets effectively.
  • Oversee the creative development of advertising materials, including print ads, digital banners, video commercials, and social media content.
  • Negotiate and secure advertising placements with media outlets, ensuring optimal reach and frequency.
  • Track and analyze campaign performance, using data to optimize strategies and maximize ROI.

Requirements
  • Bachelor's degree in Advertising, Marketing, Communications, or a related field.
  • 3-5 years of professional experience in advertising management, with a demonstrated track record of success.
  • Strong understanding of advertising principles, media planning, and creative development.
  • Excellent communication, negotiation, and interpersonal skills.
  • Proficiency in advertising campaign management tools and analytics platforms.

Benefits

As an Advertising Manager, you will have the opportunity to work on exciting projects, collaborate with internal teams, and stay up-to-date with industry trends.


What We Offer

We provide a dynamic work environment, opportunities for growth and development, and a competitive compensation package.

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