Global Marketing Director Advocacy Referrals

3 days ago

Sydney, New South Wales, Australia Ignition Full time
About the Role:

The Global Marketing Manager, Advocacy & Referrals will lead Ignition's advocacy initiatives and expand the referral program to new heights.

This is a 14-month, full-time contract role as a maternity leave cover, with the potential to go permanent or have the contract extended contingent on company growth.

The Global Marketing Manager, Advocacy & Referrals will work closely with Demand Generation, Product Marketing, and Brand Marketing to generate demand in priority markets and expand into new verticals.

Key Responsibilities:
  • Develop and manage Ignition's Advocacy Program, with a strong emphasis on APAC growth.
  • Represent Ignition within key association, partnership and ecosystem communities as needed to build brand credibility and connections.
  • Oversee Ignition's case study and testimonial program, ensuring a robust pipeline of compelling customer stories to drive prospect consideration and conversion.
  • Source, manage, and execute new marketing partnerships within the APAC region as needed.
  • Track and optimize advocacy program performance, making data-driven adjustments to maximize effectiveness.
  • Lead and expand Ignition's global referral program to drive sustainable growth.
  • Manage and execute the monthly customer newsletter.
  • Manage relationships and platforms for marketing initiatives, including Partnerstack for paid referral programs.
  • Create and manage a pipeline of new monthly third party reviews and testimonials.

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