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Digital Marketing Lead

2 weeks ago

Inner West Council, Australia Trak Recruiting, Scarlett Recruitment and Trak HR Full time

Company Overview

We are a leading apparel company committed to quality and sustainability. We are now seeking an experienced professional to join our team as a CRM manager.

Job Description

The CRM Manager will be responsible for developing and executing customer engagement and loyalty strategies. This includes managing integrated loyalty programs, automated customer journeys, and daily communications to ensure effective messaging.

Responsibilities:

  • Lead customer communications and loyalty programs across multiple regions.
  • Manage CRM specialist and agency partners to implement campaign execution.
  • Segment customer database for personalised messaging.
  • Align messaging with commercial goals and regional needs.

Benefits

  • Hybrid working arrangement allowing for flexible work-from-home days.
  • Bright, modern office space.
  • Additional well-being paid leave.
  • Strong team support and development opportunities.