Digital Optimization Strategist

3 weeks ago

Sydney, New South Wales, Australia Woolworths Full time

Unlock the Power of Digital Insights

Join BIG W, a pioneering digital retailer, in shaping the future of customer experiences. As our Digital Insights and Optimisation Manager, you'll collaborate with a dynamic team to drive business growth through data-driven strategies.

Your Key Responsibilities

  • Lead cross-functional collaboration to leverage insights and optimize the website and app experience.
  • Proactively analyze data to identify opportunities for enhancing web/app conversions, revenue, and engagement.
  • Develop and implement experimentation efforts to drive business goals.
  • Ensure robust data collection and tool management.
  • Champion digital analytics and provide guidance on measurement techniques.

Your Requirements

  • Proven ability to deliver CX and targeting improvements that drive commercial outcomes.
  • Proficient with the Google stack, including Google Analytics 4 and Google Tag Manager.
  • Strong knowledge of data query and manipulation, including SQL.
  • Sound knowledge of GCP and experimentation tools like Optimizely.

What We Offer

  • Flexible work-from-anywhere policy.
  • Team discounts and rewards program.
  • Generous parental leave and superannuation benefits.
  • Access to wellness and financial support tools.

About BIG W

We're a purpose-led digital retailer committed to creating a workplace where our team members feel valued, respected, and empowered. We're proud to be recognized for our LGBTQ+ inclusion and as an Employer of Choice for Gender Equality.

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