Senior Programmatic Supply Strategist

4 days ago

Sydney, New South Wales, Australia beBeeProgrammatic Full time $140,000 - $180,000

Job Overview

As a Programmatic Supply Strategy Manager, you will be responsible for spearheading the development of strategic partnerships with Supply Side Platforms (SSPs) to optimize fill rates, CPMs, and maximize indirect revenue streams.

Key Responsibilities:

  • Spearhead and develop strategic partnerships with SSPs to optimize fill rates, CPMs, and maximize indirect revenue streams.
  • Conduct comprehensive performance audits to identify systemic inefficiencies and implement strategic solutions.
  • Collaborate with SSP partners to pioneer and integrate innovative features, formats, and technologies.
  • Forge strategic alliances with Demand Side Platform (DSP) partners to develop and execute demand path optimization strategies.
  • Oversee and refine supply curation across the ecosystem to ensure optimal pricing and yield, aligning with broader business objectives.
  • Enhance and innovate programmatic reporting systems to provide strategic insights and drive revenue metrics.
  • Analyze complex data sets to deliver actionable insights and strategic recommendations to senior leadership.
  • Develop and present detailed supply performance reports for stakeholders and key external partners.
  • Collaborate with AdTech, Ad Operations, and Product teams to ensure alignment of programmatic initiatives with corporate goals.
  • Strategize and influence AI-driven ad buying platforms to enhance programmatic efficiency.
  • Review SSP contracts and agreements to ensure alignment with commercial objectives, privacy standards, and liability considerations.
  • Stay at the forefront of industry trends, ensuring our organization maintains its competitive edge in the programmatic advertising landscape.

Requirements:

  • 7-10 years of experience in programmatic advertising with a focus on supply management, preferably within a leading publisher or ad tech environment.
  • Extensive knowledge of SSPs, DSPs, and the programmatic ecosystem.
  • Strategic and technical mindset with a proven track record of adapting to emerging concepts.
  • Exceptional analytical skills with expertise in reporting tools like Excel, Looker, or Tableau.
  • Superior communication and negotiation skills for managing high-level partnerships and internal teams.
  • A strategic leader ready to drive innovation and lead transformative change.
  • Proficiency in advanced programmatic tools and platforms (e.g., Google Ad Manager, Xandr, Magnite, PubMatic, and Index Exchange).

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