Public Relations Executive

1 week ago

Sydney, New South Wales, Australia beBeeCommunications Full time $110,000 - $120,000
Job Title: Senior Manager, Public Relations

This role will be central to making us even more impactful as part of an international, results-focused Communications team. We move fast and leverage many channels to reach our audiences.

Key Responsibilities:
  • Shape and define the PR strategy to elevate visibility in markets across Asia Pacific and beyond
  • Manage and develop direct reports, providing regular feedback, coaching, and support to help them achieve goals
  • Manage multi-market agency teams to deliver measurable consumer content
  • Ideate scalable content to keep Agoda in news leveraging a combination of data, product, campaign, and corporate news
  • Keep a finger on the pulse of breaking news, spot trends, and other editorial/content opportunities for Agoda, what makes news and how to create narrative
  • Problem solving to develop creative media relations strategies, while also being analytical and measurement-driven
  • Provide input for global team drafting pitches, media briefings, Q&As, as well as generating campaign ideas
  • Respond to global media enquiries and maintain press office
  • Manage and counsel stakeholders throughout who require PR support
Requirements:
  • Creative thinking and all-round make-it-happen team attitude
  • 8+ years experience in public relations in traditional and digital teams, advantageous, ideally in both agency and in-house setting. Experience should include 3+ years managing teams or direct reports.
  • Strong storytelling experience to consumer, corporate, and B2B audiences
  • Demonstrable experience of integrated approach to PR (content, social media, influencers, media partnership, etc.)
  • Strong media contacts; sound knowledge of influencers and non-traditional channels
  • Great English writing, editing, and proof-reading skills.
  • Crisis and issues management experience beneficial
  • Quick thinking and ability to spot trends and exploit opportunities to respond quickly to social sentiment
  • Project management capabilities and experience in managing creative and production resources
  • Experience in working within matrix organization structure, across multiple markets and influencing different internal and external stakeholders
  • Experience of measuring quality/impact of content for future improvement

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