Public Relations Executive

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Direct Reports:Company Directors - Founders

Direct Reports:PR Manager, PR Director

Key Relationships:PR Manager, Office Manager, Company Directors, PR Co ordinator, PR Director

The Role:

The PR Executive will work within the PR and Communications team, supporting the day-to-day activity of all client press, VIP and influencer programming, event management and client liaison.

This candidate will bring awareness and knowledge of communication and organisation skills to support the team objectives of providing elevated representation of The Known Agency brands externally.

The successful candidate will be able to work independently as well as within a team environment, present strong communications and organisational skills, an ability to multitask, alongside articulate understanding of our clients.

This is an opportunity for an ambitious PR expert who is proactive and driven to learn within the environment of fashion and lifestyle brands.

Primary Purpose of Position

The PR Executive will be working within the PR team through the below activity:

• Understanding each brand's pillars, objectives and strive to meet KPIs to maximise brand mentions
• Proactively and reactively manage media requests and opportunities in a timely manner
• Regular brand communications to Australian media
• Lead influencer - paid and gifting opportunities
• Support PR Manager on brand collaborations and sponsorship initiatives
• Support PR Manager on event management and production for clients
• Creative ideation for pitches to media
• Support the PR team across all client PR initiatives. Maximise opportunities to drive awareness and create ongoing brand success through brand profiling, media release dispatching, proactive pitching to highlight new campaign and collection drops, brand stories.
• Monitor and meet monthly targets for all brands
• Manage seeding & gifting opportunities to meet PR targets
• Establish new media, influencer and industry relationships and nurture existing ones
• Monthly brand reporting to highlight press mentions and social coverage
• Manage and continuously update TKA influencer database
• Identify new influencer additions regularly
• Build targeted lists for media release dispatches

Key Responsibilities and Duties

• Manage day to day tasks to ensure the execution of PR strategy
• Work independently alongside the PR Manager & Showroom Coordinator
• Handle editorial requests from press with support of PR Manager
• Assist with planning and execution of brand initiatives such as events, brand campaigns, editorial shoots, new product launches and gifting initiatives
• Collate influencer lists for seasonal brand gifting – always bringing new suggestions
• Establish and nurture key talent, press and influencer relations including agents, stylists, and industry creatives
• Manage monthly PR updates, monitoring media for press coverage and communicating key successes to all brands
• Monitor the press tracker which the PR & Showroom Coordinator is updating
• Maintain knowledge across all key industry and local events for key dressing opportunities with support of Showroom Coordinator
• Support the co-ordination of press events and experiences
• Overviewing monthly reports
• Reviewing print & digital titles weekly to cross check for coverage
• Sharing coverage with client in a timely manner
• Regular EDMs & press pitching to media focusing on; new collections, trends, product placements for market and shopping pages, and gift guides
• Gifting for Acler, Le Labo, Wynn Hamlyn and Tronque; leading new lists, reach outs for gifting, follow through for social coverage and feedback
• Updating talent database
• WIPs: updating PR WIPs, taking meeting notes, updating action points in WIP & sharing with client post WIP (same day)

Skills and Experience required

• Minimum 2 years of experience in Public Relations, ideally at a fashion agency or brand.
• Proficient in Microsoft Office Suite (Work, Excel, PowerPoint) – Proficient in Adobe Creative Suite is a bonus
• Experience managing editorial requests and sample management
• Excellent organisational and time management skills, ability to multi-task and react to shifting priorities while adhering to deadlines
• Leveraging relationships with media, influencers and agents for brand exposure and opportunities
• Creative and innovative thinking
• Excellent communications skills, both verbal and written – with a strong need to convey statuses clearly and succinctly to internal and external teams

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing
• Industries
• Retail Apparel and Fashion

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