Digital Marketing Specialist

1 month ago

Sydney, New South Wales, Australia Woolworths Full time

About the Role

We are seeking a highly skilled Search Trader to join our Digital Media Team at Woolworths. As a Search Trader, you will be responsible for delivering results-driven search marketing campaigns that drive product and category growth.

Key Responsibilities

  • Develop and execute SEM campaigns to track, report, and analyze data
  • Support the management of large-scale budgets across various campaigns
  • Optimize campaigns daily through an always-be-testing approach
  • Perform ongoing keyword discovery, expansion, and optimization
  • Monitor and report on competitor activity
  • Develop trusted relationships with internal and external clients and teams

Requirements

  • 2-4 years' experience in a hands-on SEM role
  • Google Shopping and Google Merchant Centre experience essential
  • Experience with bid management tools such as Search Ads 360, Adobe, Marin, or Kenshoo and keyword planning and forecasting
  • Strong analytical and problem-solving abilities, ability to collaborate cross-functionally with strong attention to detail and excellent time management skills
  • Experience with tagging solutions for measurement and audience building
  • Exceptional stakeholder management and communication skills and visual reporting skills (Looker, Excel, and PowerPoint)

About Us

At Woolworths, we are committed to creating a workplace where our team members feel valued, respected, and empowered. We are proud to be recognized as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion and as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.

We value flexibility and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing. We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating better experiences – for our customers and for each other.

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