Marketing Strategist

3 weeks ago

Melbourne, Victoria, Australia Stockland Full time

We are seeking a skilled Marketing Specialist to join our Development Marketing team at Stockland. In this role, you will be responsible for developing and executing marketing strategies for our development product, including display villages, house and land, and townhomes across Melbourne.

You will ensure the effective promotion and positioning of these products to support the delivery of Stockland's vision and outcomes, and actively maintain enquiry and sales momentum.

About the Role

  • Support the delivery and execution of key product marketing activities to ensure state and community project goals are achieved against marketing targets
  • Plan, execute and manage strategies that align with key marketing initiatives such as national and local campaigns, product release activity, customer communication planning, content development, and management of online and offline channels, brand/product positioning strategies and digital marketing channel maintenance
  • Collaborate with Marketing Specialists – Development to monitor and guide the product marketing communication initiatives and effectiveness at a local level
  • Develop and build strong working relationships with internal stakeholders, and key builder partners, to deliver on initiatives that leverage the Stockland brand, driving new enquiry, and supports the achievement of sales targets and conversion for the business
  • Ensure all content is consistent with Stockland's brand guidelines and messaging
  • Analyse, interpret and recommend conduct reporting by providing data-driven insights on identified trends, customer needs and preferences, product gaps, design and development of future product, and competitive analysis, to enable technical direction to local Builder Partners, Sales, Development and Marketing team to enhance Stockland's development product across communities

About You

  • Appropriate tertiary qualification
  • Relevant experience in a marketing or product role
  • Property industry background with another developer, home builder or similar
  • Experience in developing and executing successful marketing campaigns, including marketing planning, communication and implementation
  • Strong understanding of digital marketing tools and techniques
  • Ability to manage multiple stakeholders, projects and meet deadlines in a fast-paced environment

The Stockland Proposition

At Stockland, we are a community delivering outcomes that benefit the community at large. We work collaboratively and inclusively, building strong working relationships. Our portfolio is diverse and so are the opportunities for professional and career development. We are committed to providing our people with broad experiences to build a successful career.

We recognise the importance of flexibility and work life-quality and over 80% of our employees have informal or formal flexible work arrangements. Additionally, Stockland has a strong commitment to achieving the best outcomes through an inclusive and collaborative culture. Our customers come from diverse backgrounds and we want our teams to reflect this.

We offer competitive remuneration and benefits. Benefits include free to access or subsidised lifestyle, health, well-being and financial services products.

Due to the permanent nature of this role, we can only accept applications from Australian Citizens, Permanent Residents or Open Work Visa holders with more than 12 months validity from their role start date.

Apply today – Stockland – a better way to live

Agencies should note that unsolicited resumes will not be accepted for this position and Stockland will not pay any fees related to resumes that are submitted directly to hiring managers and not through our approved process. Where appropriate, the Careers @ Stockland Team will work with our preferred panel of agencies to source candidates for roles. Please submit any queries relating to the approved process of submitting candidate resumes or Stockland's preferred agency panel to careers@stockland.com.au

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