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Marketing Innovations Manager

1 month ago

Sydney, New South Wales, Australia Lion Full time

Experience the thrill of working on one of the world's most iconic beer brands in Australia. As a Brand Manager, you'll be part of a talented team at Lion, driving brand growth and exceeding consumer expectations.

You will be joining a skilled team responsible for managing the Heineken brand within a broader marketing organization. Your role will involve transforming innovative ideas into impactful campaigns, influencing long-term consumer behavior and driving commercial success.

A typical day in this position involves:

  • Collaborating with the Country Manager to drive brand performance, meeting consumer and commercial objectives.
  • Developing and executing brand strategies and plans that meet both short- and long-term goals.
  • Leading core brand innovation projects and overseeing launch plans to bring new ideas to market effectively.
  • Using data insights to analyze brand performance and recommend adjustments to meet business objectives.

Your experience will include 5+ years in:

  • Proven marketing roles with demonstrated success.
  • Participating in a full cycle of brand strategy development and planning.
  • Managing cross-functional projects with measurable outcomes.

The estimated salary range for this position is $120,000 - $150,000 per year, based on industry standards in Australia. This figure may vary depending on your level of experience and qualifications.

This role requires expertise in brand strategy, planning, and development, including Brand DNA. You should be able to generate actionable insights from consumer and commercial data and have a strong understanding of communications, innovation, availability, and pricing in driving demand.

Lion is committed to diversity, equity, and inclusion, leveraging unique perspectives to innovate and grow. If you're looking for a challenging opportunity to build your skills and contribute to a dynamic team, apply today.