Senior Brand Manager

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $140,000

As a seasoned marketing professional, you will play a pivotal role in driving brand visibility, lead generation, and client engagement across the Australian market. Your expertise in developing and executing integrated marketing strategies will be essential in aligning with APAC-wide commercial goals.

">Key Responsibilities
  • Design and implement multi-channel marketing campaigns tailored to the Australian market.
  • Define ideal customer profiles, personas, and messaging in collaboration with commercial strategists and campaign managers.
  • Lead demand generation initiatives across digital, content, and event channels to drive pipeline growth and accelerate sales cycles.
  • Support content creation as part of demand generation and campaign initiatives.
  • Leverage marketing automation platforms and CRM tools to manage campaigns, track performance, and optimize ROI.
  • Collaborate with global and regional teams to ensure consistent brand messaging and campaign execution across APAC.
">Event Management & Outreach
  • Plan and execute in-person and virtual events, including conferences, roundtables, webinars, and sponsored events, with a focus on the Australian market.
  • Manage event logistics: venue sourcing, vendor negotiation, catering, AV, collateral, and on-site execution.
  • Develop event marketing plans, targeting audiences, creating invitation content, promotional materials, and post-event follow-up.
  • Ensure flawless execution and high attendee satisfaction through meticulous planning and stakeholder coordination.
">Analytics & Reporting
  • Track and report campaign and event performance using KPIs and analytics dashboards.
  • Provide insights and recommendations to improve future marketing and event initiatives.
  • Maintain accurate records of marketing and event data in internal systems.

Required Skills and Qualifications

  • Minimum 5 years of experience in B2B marketing and event management, with a focus on the Australian market.
  • Exposure to or experience working within the broader Asian financial marketplace is highly desirable.
  • Proven experience in demand generation, digital marketing, and end-to-end event execution.
  • Strong project management and stakeholder engagement skills.
  • Familiarity with marketing automation platforms and CRM systems preferred.
  • Excellent written and verbal communication skills.
  • Bachelor's degree in Marketing, Business, Communications, or a related field.

Preferred Attributes

  • Experience working in a global matrixed organization.
  • Deep understanding of the financial services landscape in Australia, with awareness of regional dynamics across Asia.
  • Ability to work independently and collaboratively across time zones.
  • Creative thinker with a data-driven mindset.
  • Willingness to embrace AI and automation in marketing.

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