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Strategic Brand Liaison
3 weeks ago
We are seeking a results-driven and organised individual to fill the role of Strategic Brand Liaison. This position plays a pivotal part in fostering effective partnerships between brands and creators, ensuring seamless campaign execution.
Key Responsibilities:- Develop comprehensive briefs outlining campaign objectives, brand tone, and deliverables, thereby setting the stage for success.
- Stay abreast of current market trends to inform creative direction and campaign concepts, maintaining our position as industry leaders.
- Collaborate with our strategy team to align content strategies with each brand's goals and target audience, guaranteeing maximum impact.
- Identify and recommend creators who perfectly embody the essence of each brand, thus elevating our campaigns to new heights.
- Negotiate with creators to secure optimal deliverables and timelines for both gifted and paid collaborations, solidifying our reputation for excellence.
- Foster and maintain strong relationships with influencers across gifting campaigns and paid partnerships, serving as the cornerstone of our brand's outreach efforts.
- Coordinate and curate PR boxes for influencers, ensuring a polished and timely presentation that meets our brand's lofty standards.
- Prior experience in influencer marketing, UGC production, content creation, or account management is highly valued.
- Excellent communication and relationship-building skills are essential for success in this role.
- A high degree of organisation, attention to detail, and the ability to juggle multiple projects simultaneously are critical qualities.
- In-depth knowledge of social media trends, influencer platforms, and best practices in content creation.
- A creative mindset with a deep understanding of brand storytelling is necessary to craft compelling narratives.
