Lead Generation Strategist

7 days ago

Canberra, ACT, Australia beBeeDemandGeneration Full time $130,000 - $170,000

Leadership Role for Demand Generation Specialist

The ideal candidate will possess a deep understanding of the B2B SaaS landscape and be skilled in developing and executing comprehensive lead generation strategies.

This strategic role requires expertise in leveraging automation and nurturing techniques to drive predictable pipeline growth. Proficiency in HubSpot is essential, as is the ability to collaborate closely with sales teams and inform go-to-market decisions.


Key Responsibilities:

  • Develop and execute data-driven campaigns across multiple channels, including LinkedIn, Google Ads, SEO, and content marketing.
  • Drive pipeline growth through efficient nurturing and automation practices.
  • Track and report on key metrics, including lead volume, conversion rates, and marketing-generated pipeline value.
  • Cultivate strong relationships with cross-functional teams, ensuring seamless communication and alignment.

Requirements:

  • Demonstrated success in building pipelines for B2B SaaS companies, backed by measurable results.
  • Extensive experience with HubSpot, coupled with a keen understanding of its full capabilities.
  • Proven expertise in the US market, including hands-on experience and knowledge of competitive dynamics.
  • A builder's mindset, characterized by strategic thinking, strong execution skills, and a passion for tackling new challenges.
  • Exceptional communication skills, with fluency in English and the ability to collaborate effectively with remote global teams.

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