Sydney Content Lead

6 days ago

Sydney, New South Wales, Australia beBeeContent Full time $100,000 - $120,000
Lead Sydney's Cultural Storytelling

We're seeking a talented and connected editor to champion the city's culture, showcasing its people and places.

About the Role

This is an exciting opportunity to develop and implement a content strategy that resonates with local audiences, grows our brand, and deepens our connection with Sydney culture seekers.

Main Responsibilities
  • Discover and feature stories of people and places making culture tick in Sydney
  • Create engaging content across web, social, video, and email channels
  • Build a network of creators and contributors who live and breathe Sydney's culture
  • Use data insights to optimize content for maximum impact
  • Develop affiliate-friendly content driving bookings and clicks
  • Collaborate on cross-functional initiatives with commercial and marketing teams
Requirements
  • 4-6+ years of experience in digital content, publishing, or journalism
  • Exceptional writing, editing, and storytelling skills
  • Deep understanding of Sydney's culture, communities, and content landscape
  • Audience growth expertise, including SEO, email, social, and affiliate
  • Freelancer management and multi-format content calendar creation
  • Commercial mindset, understanding how content drives business outcomes
The Ideal Candidate
  • Culturally curious and plugged into global and local trends
  • Audience-obsessed, asking what people need, want, and love
  • Think in formats, knowing when something's a Reel, roundup, or interactive tool
  • Moves with urgency, optimism, and ownership
  • Collaborative, constructive, and experimental

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