Chief Brand Architect

7 days ago

Sydney, New South Wales, Australia beBeeStrategist Full time $175,000 - $215,000

Job Opportunity:

The Senior Brand Manager will play a key role in leading the transformation of a renowned Australian brand. The successful candidate will drive strategic direction driven by deep consumer insights, manage key initiatives, and oversee the development and execution of innovation and communication strategy across Australia and New Zealand.

  • Trends and Insights: Develop a profound understanding of category and consumer trends to create innovative, long-term brand strategies.
  • Portfolio and Brand Strategy: Craft and implement brand strategies that meet business goals and growth targets across various markets, with a focus on differentiation and long-term success.
  • Innovation: Collaborate cross-functionally to create a 3-year innovation pipeline that drives category growth and meets consumer needs.
  • Communication: Lead communication strategies and rolling 12-18 month media plans to build brand equity, embracing new marketing techniques and ensuring campaign performance and ROI.
  • Budget Management: Efficiently manage brand resources and provide accurate monthly forecasting.
  • Leadership and Collaboration: Mentor junior team members and collaborate with internal and external stakeholders to foster a high-performance culture.

About You:

  • Bachelor's degree in marketing or commerce, or related field.
  • Minimum 5 years' experience working within either FMCG and/or the pharmacy industry.
  • Demonstrated strengths in leading brand strategy and execution coupled with comprehensive understanding of brand planning and innovation management.
  • Demonstrated passion for brands with consumer-centric mindset.
  • Strong project management and cross-functional leadership skills.
  • Commercially & financially savvy including sales and margin tracking, and advertising & promotion effectiveness.
  • Superior written and verbal communication skills, highly organized, with keen attention to detail and can work effectively within time constraints.
  • Experience mentoring and developing junior team members.

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