Ecommerce Experience Enhancer

4 days ago


Melbourne, Victoria, Australia beBeeCustomercentric Full time $70,000 - $100,000
Visual Merchandising Specialist

We are seeking a skilled Visual Merchandising Specialist to join our team. As a Visual Merchandising Specialist, you will be responsible for the visual presentation of our product range on our websites, improving navigation and discoverability of products we sell.

This role partners closely with our Purchasing team, and you will develop a deep understanding of our product categories through market research and analyzing data to create an optimal shopping experience for our customers.

If you're customer-centric with a sound understanding of optimizing customer shopping journeys and experiences, this is a perfect role to enhance your career with an industry-leading Marketing team and pure-play eCommerce pioneer.

Key Responsibilities:

  • Managing online visual merchandising in line with brand guidelines for our website and its subsidiary websites.
  • Building knowledge of categories, and how customers shop the categories, through extensive online research, close collaboration with the Purchasing team, and deep dive into Google Analytics and other web data.
  • Researching product specification requirements in all categories to set the standards of product information to source from suppliers.
  • Working closely with the Purchasing team to implement product merchandising best practices and quality control processes.
  • Performing ongoing maintenance and updates on site, including navigation, search optimization, category and product page updates, to keep the content fresh, engaging and in line with the promotional plan and seasonal trends.
  • Conducting customer and competitor research to build a deep understanding and best-in-class category merchandising.
  • Analyzing visitor browsing, purchasing behavior, and customer journeys across multiple channels, devices, and touchpoints, to ensure our visual communication places the customer front of mind.
  • Supporting data analysis to drive business and inform product strategies, including regular reporting and research.
  • Partnering with Purchasing, Marketing, and Engineering teams to support website improvement initiatives.
  • Continually looking for opportunities to improve website content, functions, existing processes, and partner with the broader business to achieve this.

Requirements:

  • University Degree qualified in a relevant field (Marketing, Communications or similar).
  • Experienced in, or have been exposed to, Online Merchandising, Digital Marketing, Website Layouts, Category Management or CX functions; preferably in a Retail or eCommerce environment.
  • Passionate about understanding consumer behavior and improving customer experience.
  • Highly analytical and ready to delve into data - you'll be working in the detail and making recommendations on what you find.
  • Experience with web analytics tools (e.g. Google Analytics) is preferred.
  • Exceptional multitasking abilities – you'll be managing a high volume of tasks simultaneously without missing a beat.
  • A whiz with Microsoft Excel (we're talking VLOOKUP and pivot tables, not SUM and AVERAGE - and we will test your capabilities).
  • Inquisitive and ready to be challenged - we're not afraid of putting in hard work to deliver a superior product.


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