Marketing Director

4 weeks ago

Sydney, New South Wales, Australia Charter Diligence Full time
Marketing Manager

Rare opportunity to lead marketing efforts for a global iconic beauty brand. Hybrid 3/2 WFH B to C focus

About Our Client

Our client is a well-established global skincare brand with nearly a century of experience and a strong presence in the Australian beauty market. With hundreds of stores and thousands of employees nationwide, their products are instantly recognisable and could easily find a place in cabinets across any household. They also are known for their commitment to professional development through robust training programs. This approach ensures their team is highly skilled in skincare and beauty services. The company fosters a family-like environment where each individual is valued, encouraging creativity and results-driven performance. Their dedication to employee growth and care is key to their ongoing success and that of their clients.

Role Summary

As a Marketing Manager, you will work closely with the Marketing Team and stakeholders to support and lead all marketing efforts to build, optimise and promote the brand in new and existing markets across Australia. This role involves strategic planning, brand development, event management, and digital marketing transformation to ensure the brand's market presence and customer engagement are top-notch.

Key Responsibilities

  • Build and establish the company brand in new and existing markets, managing suppliers, agencies, influencers, and media to ensure successful brand positioning and recognition.
  • Plan, manage, and execute various events to enhance brand visibility and market penetration.
  • Create and execute comprehensive digital marketing plans, define target markets, explore opportunities, and manage budgets and equipment to achieve marketing goals.
  • Develop and implement CRM strategies to enhance customer interactions and increase digital sales conversion rates through effective distributor network integration.
  • Lead digital transformation projects, update the company website (AU) using design thinking, and implement digital tools like website bots and API surveys to improve customer engagement.
  • Create dashboards to track lead results at national levels, and conduct ROI analysis for digital channels to optimise marketing efforts.
  • Ensure consistency in brand image across all platforms, and develop customer loyalty and referral programs to reinforce brand loyalty and retention.
  • Stay updated on market trends and consumer insights, and innovate marketing and branding strategies based on market feedback and data analysis to stay ahead of the competition.
  • Lead and manage a small team to produce impactful insights and reports, while actively collaborating with internal departments to align with team goals and company vision.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • Over 5 years of related local Australian work experience, B2C experience is a must.
  • Possess a strong understanding of retail, wholesale, franchising, import, and manufacturing business models.
  • Proven leadership skills with experience managing marketing teams.
  • Demonstrated experience in digital marketing and social media roles, with a successful track record. Strong understanding of digital marketing channels, tools, performance measurement and techniques, including social media, SEM, SEO, email marketing, content marketing, and analytics.
  • Strong analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions.
  • Excellent communication skills, with the ability to create compelling content and engage diverse audiences.
  • Strong project management skills, with the ability to manage multiple projects and priorities.
  • Proficiency in digital marketing tools and platforms, including CRM systems and online customer engagement.
  • Advanced analytical abilities for market analysis, ROI analysis, and performance tracking.
  • Ability to manage relationships with external partners and stakeholders.
  • Australian PR or Citizen

Benefits

  • Wellbeing support with extra paid leave on various occasions.
  • Staff discounts on products and treatment plus discounted gym memberships, cinema tickets, and other perks.
  • Annual and cultural benefits, including celebrations for various cultural and festive occasions.
  • A supportive work environment with opportunities for professional development and participation in diverse cultural activities.
  • True leadership role with direct mentorship from senior executives.

Application Process

We encourage candidates who are passionate about making a difference and possess the necessary experience and skills to apply. Please submit your CV along with a cover letter detailing your qualifications and interest in the role to recruitment@charterdiligence.com.au. For confidential inquiries, contact our recruitment team at (02) 5017 7776 (Sydney), (03) 6173 7776 (Melbourne), or (07) 2801 7776 (Brisbane).

Our client is an equal-opportunity employer committed to diversity and inclusion. We welcome applications from all qualified individuals, regardless of their background. Join us and be part of a team that is shaping the future of the industry.

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