Digital Content Strategist

2 weeks ago


Melbourne, Victoria, Australia beBeeDigital Full time $120,000 - $140,000
About the Role

We are seeking an experienced and strategic Content Manager to join our Digital Team.

The successful candidate will be responsible for crafting a comprehensive content strategy that creates informative, inspiring, and tailored content for Tennis enthusiasts across Australia.

You will work closely with cross-functional teams to innovate, optimise, and streamline internal standards for content management, ensuring the content experience is seamless and impactful.

  • Develop and refine the content strategy for your section, focusing on new programs, services, and audience needs while enhancing user engagement through usability research and SEO insights.
  • Collaborate with stakeholders across the organisation to identify audience needs, set objectives, and establish key performance indicators (KPIs), crafting a content roadmap that supports their digital presence.
  • Oversee the navigation and site map for optimal user experience, using analytics to make adjustments based on audience engagement.
  • Manage CMS permissions and workflows, ensuring accurate search results, and collaborate on new template designs to enhance usability.
  • Create or oversee written content, collaborating with creatives and designers to ensure alignment with our voice and SEO standards.
About You

You are an experienced and strategic Content Manager with a strong passion for crafting compelling content that drives engagement and enhances user experience.

You have a proven track record in leading content strategies that align with broader digital objectives, particularly in dynamic, user-centred environments.

You excel in collaborating with stakeholders across various departments to define and deliver high-quality, relevant content that resonates with target audiences.

Your expertise includes overseeing CMS implementation, managing workflows efficiently, and guiding content evolution based on audience feedback, SEO insights, and strategic goals.

What You Will Bring to the Role
  • 7+ years' experience in content strategy, content production, SEO optimisation, content governance, community engagement, and complex external stakeholder management.
  • Demonstrated experience in delivering increased business outcomes through Digital Content Experiences.
  • Ability to navigate ambiguity and influence for Digital Content Experience outcomes.
  • Demonstrated experience in developing large-scale digital products within the consumer sector.
  • Proficiency in utilizing content management systems (CMS).
  • Exemplary interpersonal, verbal and written communication skills.
  • Knowledge of information architecture and content design.
  • Comprehensive understanding of user behaviour and principles of user experience design.
  • Familiar with best practices that enhance user experience.
  • Adeptness in keyword research and SEO principles.
  • Capability to effectively manage site search and content operations.
What's in it for You?
  • Career development with formal education and on-the-job training opportunities.
  • Tickets to the Australian Open.


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