Cultural Insights Specialist

1 week ago

Sydney, New South Wales, Australia beBeeResearch Full time $96,000 - $121,000

We are seeking a Research & Insight Analyst with a strong cultural awareness.

Job Overview

This analyst will be responsible for uncovering profound cultural insights that drive innovation and creativity in our work. They will collaborate with strategists and account service teams to develop deep cultural understandings, driving effectiveness in our ideas.

Key Responsibilities
  • Develop and provide actionable cultural insights through sophisticated analysis of online platforms and social media trends.
  • Immerse yourself in online communities, performing deep social listening, and parsing qualitative observations into compelling narratives.
  • Collaborate with strategists and account service teams to co-create frameworks for understanding cultural impact and methodologies for exploring online discourse.

Our ideal candidate will possess a strong background in brand, digital, and social marketing, with excellent project management skills and proficiency in tools such as Google Sheets, Google Slides, and AI tools like Gemini and Chat GPT. They will be an analytical, curious, and proactive individual who can build and maintain strong relationships internally and externally, based on credibility and trust.

Culture at Our Agency

At our agency, we value diversity of thought and experience. We welcome unique voices and talents that haven't been traditionally embraced by advertising. Our agency is built on the principles of empathy, inclusivity, and social responsibility. We strive to create a workplace where everyone feels valued, respected, and empowered to contribute their best work.

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