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Digital Marketing Specialist

1 week ago

Sunshine Coast, Australia Thompson Brain & Mind Healthcare Full time
Job Description

We are seeking a highly skilled Digital Marketing Specialist to join our team at Thompson Brain & Mind Healthcare. As a key member of our marketing team, you will be responsible for developing and implementing digital marketing strategies that enhance our online presence, engage our target audience, and promote our mental health services.

The ideal candidate will have a strong understanding of digital marketing principles, including social media campaign management, Google Ads optimization, and website maintenance. You will work closely with our team leaders to develop and execute digital campaigns that align with our organization's vision and mission.

Key Responsibilities:

  • Develop and manage social media campaigns across multiple platforms to drive brand awareness and client engagement.
  • Plan, create, and optimize Google Ads campaigns to meet organizational goals and enhance online visibility.
  • Maintain the clinic's website, ensuring it is user-friendly, visually appealing, and optimized for search engines.
  • Develop and implement digital marketing strategies to meet organizational goals and enhance online visibility.
  • Create engaging content for various platforms, including blog posts, social media posts, and newsletters.
  • Collaborate with the team to develop and maintain digital resources, such as guides, e-books, and client information materials.
  • Design visually appealing assets, including social media graphics, banners, and marketing materials.
  • Analyze campaign performance, prepare reports, and forecast results to optimize ongoing and future campaigns.