Senior Marketing Executive

3 days ago

Brisbane, Queensland, Australia beBeeMarketing Full time $120,000 - $140,000
Key Objectives

We are seeking a seasoned marketing professional to spearhead the development and execution of our marketing initiatives, driving revenue growth, brand awareness, customer engagement, and advocacy.

The ideal candidate will lead key marketing programs, manage agency relationships, mentor team members, and contribute to marketing performance improvement.

Responsibilities
  • Brand Management
    • Elevate and implement our brand strategy with oversight of creative execution and performance analysis.
    • Maintain brand consistency across all marketing assets and channels.
    • Develop and roll out multi-channel brand campaigns, including ATL and digital.
  • Performance Management
    • Oversee monthly performance marketing activities for optimisation and relevance of content across channels.
    • Analyse campaign performance and digital metrics to inform strategic decisions and improve ROI.
    • Collaborate with the media agency to refine targeting, creative, and spend allocation.
  • Program Management
    • Strategically plan and execute key marketing programs (e.g., gifting, seasonal campaigns), including end-to-end execution of campaigns.
    • Manage agency briefings, production timelines, and cross-functional coordination.
  • Digital
    • Drive digital marketing initiatives including SEM, paid social, display, programmatic, and eDMs.
    • Collaborate with the Digital Team on enhancements, landing pages, and user experience improvements.
    • Manage analytics tools to ensure accurate tracking and actionable insights.
  • Reporting
    • Prepare monthly marketing activity reports, including campaign performance and media spend analysis.
    • Contribute to business plans, proposals, and strategic documentation as required.
Experience & Qualifications
  • Minimum 5 years' experience in marketing with a strong track record in brand and campaign management.
  • Experience in budget management, strategic planning, and team leadership.
Skills & Knowledge
  • Strong analytical, project management, and communication skills.
  • Ability to interpret data and translate insights into actionable strategies.
  • Proficient in Microsoft Office, CRM platforms, and digital marketing tools.

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