Strategic Event Marketing Professional

1 week ago

Sydney, New South Wales, Australia beBeeEvent Full time $180,000 - $250,000

Job Overview

  • The APAC Strategic Events and Audience Marketing Director is responsible for developing and implementing a geo event marketing strategy.

About the Role

  1. Create, develop, & deliver an integrated event marketing strategy with full responsibility for achieving delegate registration, attendance & pipeline targets.
  2. Collaborate and work effectively with cross-functional teams to orchestrate customer marketing programs with scaled execution in an assigned area of excellence.
  3. Powers a consistent and seamless customer experience across these programs to increase business outcomes and drive velocity.
  4. Drives innovative ideas and provides guidance on best practices to elevate, scale and activate programs across the region.
  5. Effectively integrates multiple channels for all marketing campaigns including social media, email, telemarketing and partners.
  6. Deliver multi-channel marketing campaigns that are data-driven, with a focus on increasing audience acquisition.
  7. Reviews and defines a strategy for managing and growing our marketing database.
  8. Manages event projects, timelines, and ensures business goals are met.

Key Responsibilities

  • • Develops and implements an integrated event marketing strategy.
  • • Collaborates with cross-functional teams to execute customer marketing programs.
  • • Manages event projects, timelines, and budgets.
  • • Drives innovative ideas and best practices.
  • • Reviews and defines a strategy for managing the marketing database.

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