Brand Marketing Director

1 week ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000

Job Title: Brand Marketing Manager

Role Overview:

We are seeking a talented Brand Marketing Manager to join our team. As a key member of the marketing department, you will be responsible for shaping the brand strategy and driving business growth.

Key Responsibilities:
  • Develop and Execute Brand Strategy: Create and implement a comprehensive brand strategy across all communication channels to drive customer engagement and loyalty.
  • Leverage Brand Guidelines: Enhance existing brand guidelines and toolkits to support new restaurant openings and ensure consistency across the brand.
  • Drive Visitation: Craft compelling messages across social, owned, and performance channels to increase visitation and drive sales.
  • Partner with Agencies: Collaborate with agency teams to deliver unique PR activations with globally recognized talent and enhance the brand's reputation.
  • Local Area Marketing: Develop and execute local area marketing strategies in partnership with franchisees and restaurant leaders to drive business growth.
  • Strategic Planning: Work closely with the senior leadership team to develop long-term brand and marketing strategies that align with the company's goals and objectives.
Required Skills and Qualifications:
  • Branded Communication: Establish strong branded communication skills across retail and hospitality industries.
  • Strategy Development: Proven track record of developing and executing strategies across social, owned, paid, and performance channels.
  • Innovation: Ambitious, proactive, and 'disruptor' mindset to deliver innovative results and drive business growth.
  • Agility: Hands-on style with agility to think strategically as required.
  • Presentation and Stakeholder Influence: Excellent presentation and stakeholder influencing skills to communicate effectively with various stakeholders.
  • Attention to Detail: Eye for detail with the ability to think laterally in a commercial and strategic manner.
  • Entrepreneurial Flair: Passion for innovation and entrepreneurial spirit to drive business growth.
  • Franchise Food Industry Experience: Experience within the franchise food industry is highly advantageous but not essential.
Benefits:

We offer a competitive salary and benefits package, including health insurance, retirement savings plan, and opportunities for career growth and development.

About Us:

Our company is a leading player in the food industry, with a strong commitment to quality, customer service, and innovation. We are passionate about delivering exceptional experiences to our customers and employees alike.

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