Campaign Data Analyst

4 weeks ago

Sydney, New South Wales, Australia SBS Full time
About the Role

We are seeking a highly skilled Campaign Data Analyst to join our team at SBS. As a key member of our marketing team, you will be responsible for analysing, optimising, and evaluating the effectiveness of our marketing campaigns and initiatives.

Key Responsibilities
  • Work closely with the marketing team to implement and measure marketing campaigns across owned and paid digital marketing channels
  • Create bespoke audience segments using first-party data to improve targeting and effectiveness of house ads (video and display)
  • Implement the test and learn roadmap to build marketing channel attribution and ROI modelling (including retention / customer lifetime value)
  • Set up and track A/B testing to optimise creative and messaging effectiveness
  • Analyse audience behaviour data and produce insights to feed into campaign strategy
  • Create dashboards and visualisations using Tableau and/or Adobe Analytics to track & optimise campaign performance
About You
  • Good problem-solving skills
  • Good written and verbal communication skills
  • Ability to collaborate with others, educate, train, and share knowledge
  • Ability to articulate customer insights and findings to stakeholders
Requirements
  • Degree/Diploma in Information Technology/Data Science
  • Passionate about database marketing, adaptable and collaborative
  • Technical Skills – Data manipulation skills (SQL), BI & analytics Tools (Tableau, Adobe Analytics), Data Warehousing / Adobe Experience (CDP) and other programming language (Alteryx or Python)
  • Experience in data analytics, executing test and learn strategies/significance testing along the lines of measuring campaign effectiveness and channel testing
  • Experience in communicating data and insights to non-technical audiences
  • Experience or knowledge in Agile Project Management and Machine Learning
Our Tools
  • Snowflake Cloud
  • Online Tableau
  • Adobe Marketing Cloud
  • Adobe Campaign Standard
  • Adobe Experience Platform (CDP)
  • Jira, Confluence, Miro

We are an inclusive organisation that values diversity and welcomes applications from people of all backgrounds. We offer a range of benefits, including health care checks, salary packaging, Employee Assistance Programme, flexible work arrangements, and free gym membership for our Sydney-based employees.

We are committed to promoting from within and have allocated funds to support training and development opportunities for our employees.

If you are passionate about data-driven marketing and want to join a purpose-led organisation, please apply today.

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