Head of Engagement Strategy
7 days ago
Job Title: Customer Experience Manager
Overview: We are seeking a seasoned professional to lead the development and execution of our customer loyalty program, driving retention, acquisition, engagement, and lifetime value.
As a Customer Experience Manager, you will be responsible for designing and executing a customer-centric strategy that aligns with business goals and seamlessly integrates across all divisions. You will collaborate with cross-functional teams to evolve the customer proposition based on customer insights and market trends.
Key Responsibilities:
- Develop and execute end-to-end customer experience programs to drive retention, acquisition, engagement, and customer lifetime value.
- Collaborate with Marketing, Commercial, Tech, Finance, and CX teams to design and execute targeted, personalized campaigns that enhance engagement and communicate key value.
- Oversee program governance, resource planning, and KPI tracking to measure success, commercial impact, and ROI.
- Shape promotional strategies aligned to the customer proposition, offering input on pricing, incentives, and promotional mechanics.
- Monitor market trends and competitor activity to identify innovations and opportunities to strengthen the customer offering.
- Drive innovation through new technologies and platforms to future-proof and elevate the customer experience.
Qualifications:
- Experience in customer experience management and development, ideally in digital, retail, travel, or consumer-facing sectors.
- Proven ability to deliver customer experience programs and promotions that boost engagement, retention, and customer value.
- Strong project and program management skills, with a track record of leading cross-functional initiatives.
- Deep understanding of customer lifecycle strategy, data-led decision-making, and loyalty marketing.
- Proficient in Excel, SQL, and statistical tools; strong analytical mindset.
- Skilled in customer segmentation, personalisation, and CRM/marketing automation platforms.
- Strong communicator and collaborator, with the ability to influence at all levels.
- Commercially driven, with a focus on measurable results and ROI.
- Knowledge of data privacy regulations and best practices.
What's in it for you?
A competitive remuneration package, first-class health and well-being program, fun and flexible working environment, opportunity to experience the travel we sell through famils, and a generous staff discount.
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