Chief Web Content Strategist

7 days ago

City Of Swan, Australia beBeeDigital Full time $120,000 - $150,000
About this Role

As a Digital Producer & eCommerce Manager, you'll drive the performance, publishing and optimisation of our core websites.

  • Manage day-to-day operations of our core websites, ensuring accuracy, consistency and user-centric design.
  • Build, publish and optimise digital content including blog posts, landing pages, product updates and campaign assets.
  • Coordinate with internal teams and external vendors to deliver updates, resolve issues and enhance platform performance.
  • Support the delivery and optimisation of our Digital Marketplace and online parking booking platforms.
  • Assist with planning and executing digital campaigns, AB tests and personalised experiences.
  • Ensure all content meets our brand guidelines, website style guide, SEO practices and accessibility standards.
  • Contribute to continuous improvement initiatives, including SEO enhancements, governance processes and digital platform enhancements.
  • Provide support on web-related projects and product enhancements in line with our broader digital strategy.

Main Responsibilities:

  • Experience using CMS and eCommerce platforms (previous Sitecore and Salesforce Commerce Cloud experience highly regarded).
  • Technical proficiency in SEO, site structure, schema markup and indexing principles.
  • Confident configuring and deploying AB tests and personalisation rules using digital optimisation tools.
  • Skilled in using Google Analytics (GA4 preferred) to track performance and inform improvements.
  • Solid understanding of UX and design principles, delivering high-quality, user-friendly content.
  • Collaborative and communicative, building strong relationships and prioritising stakeholder needs.
  • Organised and detail-focused, with strong time management skills and adaptability to shifting priorities.

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