Digital Brand Strategist

1 week ago

Melbourne, Victoria, Australia beBeeBrand Full time $80,000 - $100,000

Job Title:

Digital Brand Manager

We are seeking a highly motivated and experienced Digital Brand Manager to join our team.

About the Role:

  • To drive digital channel animation and execution by working collaboratively with cross-functional teams to deliver cohesive and holistic online initiatives.
  • To execute the online brand animation strategy to drive conversion, including briefing creative agencies for media, CRM & onsite assets, monitoring stock availability and ensuring operational excellence.
  • To construct content and marketing activation plans for e-retailers and pure players with the objective of influencing retailers and gaining synergies between brand digital activities, content strategy and e-retailer strategies.
  • To assist in executing omni-channel CRM and loyalty strategies.
  • To assist with the management of the product catalogue on our eCommerce website and assist with promotion set up.
  • To monitor the state of market, consumers and competitors by reviewing e-business market information on mergers, acquisitions, launches, trends and through regular e-store visits and assessments.
  • To ensure consumer trends, insights, path to purchase and behaviors (online and offline) are integrated into decision making.
  • To collaborate with brand team members to facilitate the conversion of KPIs, delivering clear objectives (digital and data collection based) and providing insights to help with decision making and improve user experience.
  • To collect, analyze and interpret information derived from all data sources to generate insights, track ROI and make constructive strategic decisions and recommendations to management.

About You:

  • You have around 1-3 years previous experience within an ecommerce/digital brand manager role within a similar environment.
  • You will have a high level of attention to detail and accuracy, with excellent communication skills.
  • You will be able to work within tight deadlines.
  • You will have great analytical skills to provide accurate and on-point reporting.
  • You will be adaptable to a fast-paced environment with a readiness to learn.
  • You will be able to demonstrate initiative, great interpersonal skills, work collaboratively with a range of stakeholders.

About Us:

We are part of a global beauty company with 31 brands present in Australia. For over a century, we have been dedicated to one sole vocation: creating beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. We are aware that everything we do can have a meaningful impact, and everyone at the company has a common purpose - to create the beauty that moves the world.

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