Strategic Media Director

2 days ago

Sydney, New South Wales, Australia dentsu Full time

Job Title: Group Strategy Director

Job Description:

dentsu is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands; Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Carat is the world's first media agency and privileged to work with some of the most storied and innovative brands in the world. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. With over 12,000 experts in over 100 countries Carat delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences.

The Role:

As the Group Strategy Director, you will have the responsibility for the day-to-day functioning of the local strategy function, straddling the accountabilities of discipline contributor, and local agency and team leadership.

This role requires a high degree of competency in the core functions of the strategic discipline, including but not limited to:

  • Objective & challenge identification
  • Target audience profiling & recommendation development
  • Consumer journey mapping
  • Insight & strategic territory identification
  • Comms architecture design
  • Media platform & principle development
  • Topline media channel selection & orchestration
  • Measurement framework development

Core Responsibilities:

  • Balancing effective and efficient deployment of personal and team resource in line with profitable resourcing guidance from the CSO
  • To ensure that direct reports are delivering craft outputs of the highest quality, consistent with the agency and client process.
  • To work with the CSO and MD to calibrate and prioritise resource on an ongoing basis in view of local client priorities, organic revenue opportunities and the contract renewal cycle.
  • Play an active role in identifying the local 'big bet briefs' that present opportunity for award-worthy work
  • To effectively manage direct reports to help them develop as motivated, productive and passionate practitioners and members of the wider team

A Bit About You:

  • Strong and up-to-date grasp of the media landscape and the levers of effectiveness in media and communications more broadly
  • 10+ years of media agency experience, 7+ years in strategic discipline
  • Able to support clients with 'beyond the brief' strategic support such as portfolio planning, budget setting, marketing plan development
  • Strong understanding of the capabilities of both industry and proprietary tools and systems used within dentsu, able to guide junior team members on the outcomes they can support
  • An optimistic attitude, able to positively and proactively contribute to the shape of the discipline, team and agency in a fast-moving industry

What's in it for you:

  • Real flexibility to work when and where you feel most productive with our 'Be the Best You' policy which includes a $250 contribution to your home office set up
  • The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
  • 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way
  • Career Development and Learning & Development opportunities, including access to our global online dentsu University

Become a Champion for Meaningful Progress:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.

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