Digital Marketing Specialist

2 weeks ago

Brisbane, Queensland, Australia beBeePerformance Full time $90,000 - $120,000
Job Opportunity

We are seeking a high-performing Digital Marketing Specialist to join our team. The ideal candidate will have expertise in scaling paid campaigns across Google paid search and display, LinkedIn, and Meta.

  • This role involves taking new channels from 0→1 with a clear framework and process, increasing the odds of success and knowing when to scale or stop.
  • The selected candidate will be responsible for optimising and scaling paid campaigns, designing and executing an experimentation framework to validate new channels, and delivering incremental pipeline growth and hitting targets.

Key Responsibilities:

  • Own end-to-end performance marketing across all paid channels—switching smoothly between strategy and hands-on execution.
  • Run a disciplined testing program & allocate budget confidently: Design and execute an experimentation framework to validate new channels (online: Meta, Reddit; offline: direct mail).
  • Deliver incremental pipeline growth & hit targets: Set channel strategy, allocate budgets, and manage day-to-day execution to drive measurable impact.
  • Build layered, multi-product campaigns to drive net-new lead growth across new and existing products.
  • Surface and act on early signals: Build reporting that tracks success metrics and financial KPIs; monitor input vs. output metrics to flag underperformance, tracking issues, or creative fatigue - and fix any issues fast.
  • Turning insights into high-converting ads: Partner with design to produce high-converting ads aligned for new & existing products, whilst taking into account B2B funnel stages.
  • Make clear, data-backed recommendations on where to double-spend, grounded in your analysis.

Requirements:

  • Deep expertise in optimising & scaling paid campaigns across Google paid search & display, LinkedIn and Meta, with a strong understanding of these platforms & what

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