
Transform Customer Journeys
2 days ago
We are seeking a highly skilled Customer Journey Specialist to join our team. This role will be responsible for designing and delivering data-driven customer journeys that increase engagement, retention, and lifetime value.
- Design and deliver complex customer journeys using Salesforce Marketing Cloud, incorporating personalisation and real-time data.
- Work closely with cross-functional teams to ensure seamless execution of customer journey initiatives.
- Develop and track key performance metrics, running A/B tests to drive continuous improvement.
Key responsibilities include:
- Collaborating with stakeholders to understand business requirements and translate them into actionable customer journey plans.
- Utilising data and analytics to inform customer journey decisions and measure their effectiveness.
- Maintaining a thorough understanding of Salesforce Marketing Cloud capabilities and best practices.
- Providing guidance and support to junior team members on customer journey design and implementation.
To be successful in this role, you will need:
- A minimum of 5 years' experience in CRM, marketing automation, or lifecycle marketing.
- Hands-on expertise with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and data extensions.
- Strong analytical skills, with the ability to turn data into actionable insights.
- Excellent communication and stakeholder management skills, with the ability to influence and educate.
As a valued member of our team, you can expect:
- A competitive salary package and rewarding commission structure based on performance.
- Opportunities for professional growth and development, including training and mentoring.
- A dynamic and collaborative work environment, with regular social events and activities.
We're looking for someone who is passionate about delivering exceptional customer experiences and has a proven track record in driving business results through data-driven marketing strategies. If you have a strong desire to learn and grow with our company, we'd love to hear from you
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