Digital Brand Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $180,000

As a key player in our team, the Social Media and Brand Marketing Manager will drive our social media strategy and elevate brand presence.

This role reports to the Head of Marketing, developing customer-centric campaigns that enhance awareness and foster engagement across all marketing channels.

Key Responsibilities:

  • Develop comprehensive social media and brand marketing strategies aligned with company objectives.
  • Grow and manage all social media channels, including Facebook, Instagram, LinkedIn, and YouTube.
  • Create engaging content that aligns with our brand identity and messaging.
  • Monitor social media accounts to gather insights, address inquiries, and manage online reputation.
  • Collaborate with cross-functional teams to integrate social media efforts with overall marketing objectives.
  • Analyse and report on social media performance metrics, providing insights for continuous improvement.

Elevate brand consistency across all marketing materials through collaboration with internal stakeholders.

Qualifications and Experience:

  • A passionate individual with a strong work ethic who shares our vision and mission.
  • 7-8 years of experience in social media or brand marketing with a proven track record in campaign management.
  • Strong understanding of social media platforms, algorithms, and best practices.
  • Creative thinking and problem-solving skills with a passion for innovation.
  • Proficiency with digital tools and ability to learn new ones independently.
  • Possession of tertiary qualification in marketing or communications is preferred.

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