Senior Brand Strategist

3 weeks ago

Sydney, New South Wales, Australia Capgemini Invent Full time
Overview

Senior Brand Strategist role at Capgemini Invent. Capgemini Invent is the digital innovation and transformation arm of Capgemini, helping enterprises navigate major change from strategy to execution. With 10,000+ experts globally, we design and deliver cutting-edge digital solutions and business models, tackling complex business and technology challenges. We acknowledge the Traditional Custodians of the land and are committed to valuing and supporting Aboriginal and Torres Strait Islander peoples, cultures, and careers.



Your role

As a Senior Brand Strategist you'll own key inputs and insights on project teams and are responsible for the thinking that shapes client recommendations. We are looking for someone with experience contributing rigorous analysis to brand innovation engagements: strong research, critical thinking, and communication skills, and a passion and desire not only to create brands that people love but also to challenge the status quo of what a brand can be. In summary, be the spark that ignites changes at our client and win new business by showing them what future success could be built upon.



Key responsibilities
  • Organize and elevate findings from multiple secondary sources into a clear, concise, and compelling presentation of insights and recommendations.
  • Lead other strategists and collaborate with the studio to create strategies that take a new brand to market.
  • Analyse the positioning and messaging of conventional and disruptive brands and frame the opportunity.
  • Work closely with clients and internal teams to identify business problems through research, facilitate workshops, and develop solutions that are presented in an effective and compelling manner.


Your profile / Qualifications
  • Working knowledge of brand-building blocks — purpose, value proposition, brand architecture, positioning, and messaging — with emerging expertise in one or more.
  • Ability to perform primary research and/or manage a research partner across quantitative and qualitative methodologies (online and offline).
  • Experience with market survey tools such as Google Analytics, Kantar, and Roymorgan.
  • Ability to link corporate and brand strategy and translate that strategy beyond campaigns for product, design, and experience.
  • Collaborative, takes ownership, and able to work across groups and disciplines to push work forward.
  • Innately curious and comfortable with ambiguity, asking insightful questions and challenging the status quo of branding technology.


What you'll love about working here
  • Flexible work arrangements to support work-life balance, including remote work and flexible hours.
  • Strong focus on career growth with a range of development programs and opportunities.
  • Valuable certifications in technologies such as AWS and Microsoft Azure.
  • A safe and inclusive environment supported by staff-led community groups.


About Capgemini

Capgemini is a global business and technology transformation partner, helping organisations accelerate their digital and sustainable transition and create tangible impact for enterprises and society. With 340,000 team members in more than 50 countries, Capgemini leverages strategy and design to engineering, fuelled by AI, cloud, and data capabilities, and a deep industry ecosystem. The Group reported 2023 global revenues of 22.5 billion Euro.



Job details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: IT Services and IT Consulting and Business Consulting and Services
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