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Business Development Analyst
2 months ago
This is a key position within the Commercial Trade Activation team, reporting directly to the Senior Business Analyst. The successful candidate will play a crucial role in supporting all commercial areas, ensuring accurate planning, forecasting, and reporting.
Key Responsibilities- **Analyzing Performance**: Conduct in-depth analysis and reporting on trade activation plans to identify areas of improvement and opportunities for growth.
- **Identifying Opportunities**: Remain curious and proactive in identifying opportunities for growth across various customer offers.
- **Providing Insights**: Offer fact-based commentary and analysis on day-to-day commercial activation trading performance.
- **Trade Planning**: Provide analysis and reporting on the commercial trade plan to enable clarity of performance and opportunities for growth.
- **Customer Metrics**: Analyze customer metrics to identify trends and opportunities for sales and transaction growth.
- **Reporting Alignment**: Ensure reporting and analysis alignment across all categories to deliver a customer-first plan.
- **Pricing and Promotions**: Analyze pricing and promotional frequency effectiveness, sales, and margin across categories and execution formats.
- **Trade Planning Effectiveness**: Develop trade planning effectiveness measures and review mechanisms, including ROS, ROI, incrementality, and basket drivers.
- **Forecasting and Risk Management**: Consolidate and quantify trade plans to provide forecasts and identify potential risks.
We're looking for a highly aspirational and detail-oriented analyst who can shape raw data into a narrative. You will operationalize the use of data analytics, visualization, and insights to drive commercial transformation.
- **Data Analysis**: The ability to use systems in a commercial environment, including Excel, TM1, SAP, and databases.
- **Retail Product Data**: Past or current experience with retail product data will be highly regarded.
- **Data Visualization**: Highly capable in PowerPoint, Excel, and able to communicate data-driven decisions and strategy.
- **Workshops and Presentations**: Experience in conducting workshops and presenting in meetings, with the ability to articulate data management concepts tailored to the literacy of the stakeholder.
- **Business Planning and Forecasting**: Expertise in business planning and forecasting.
- **Can-Do Attitude**: A can-do attitude and ability to inspire change.
