Performance Marketing Director

1 week ago

Perth, Western Australia beBeePaidSearchLeader Full time $140,000 - $160,000
About Us

We are seeking a highly skilled and innovative leader to drive our Paid Search + CRO strategy. As a hybrid leadership role, you will lead our Paid Search team, oversee high-impact client campaigns, and own CRO strategy across performance funnels to unlock compound growth.

This is an exceptional opportunity to shape the future of performance marketing by pairing high-scale media buying with data-driven experimentation and revenue-focused CRO strategy.

Key Responsibilities:

  • Develop and execute strategies for Google/Bing Search, Performance Max, YouTube Ads
  • Scale ecommerce and leadgen brands across diverse verticals
  • Drive performance for DTC and B2C lead generation clients
  • Mentor, manage, and grow the Paid Search team with a focus on innovation and process excellence
  • Plan and execute CRO strategies across funnels to drive conversion lifts
  • Create wireframes and briefs for landing pages, PDPs, and ecommerce flows
  • Analyse performance data and proactively suggest high-impact experiments
  • Translate performance insights into page-level optimisations
  • Build cohesive paid search + CRO strategies that align with client revenue goals

Your Experience:

  • Leading Paid Search teams and managing multimillion-dollar ad accounts
  • Scaling ecommerce revenue using Google Ads, PMax, YouTube Shorts
  • Driving conversion gains through structured CRO frameworks and testing
  • Building and optimising landing pages and leadgen funnels
  • Utilising tools like GA4, Google Optimize/VWO/Convert, Hotjar

We Offer:

  • A dynamic and supportive work environment
  • Ongoing professional development and training
  • Competitive salary and benefits package

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