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Strategic Planning Director

2 months ago

Brisbane, Queensland, Australia EssenceMediaCom Full time
About the Role

In this key position as Planning Director, you will be the driving force behind our media planning efforts, connecting the dots between strategy, creativity, and execution. Working closely with our cross-functional teams, you will engage with business leadership to deliver exceptional results for our clients.

Key Responsibilities
  • Develop and execute comprehensive media plans that drive business growth and brand awareness
  • Collaborate with strategy, creative, and account service teams to ensure seamless execution
  • Work with data and analytics to inform media planning decisions and optimize campaign performance
  • Build and maintain strong relationships with key client stakeholders, providing thought leadership on media planning effectiveness
  • Stay up-to-date with the latest research and trends in media effectiveness, applying this knowledge to drive business results
Requirements
  • Proven expertise in media planning, with a deep understanding of paid, owned, and earned channels
  • Strong analytical skills, with the ability to translate data into actionable insights
  • Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with clients and internal stakeholders
  • Ability to work in a fast-paced environment, prioritizing multiple projects and deadlines
  • Strong business acumen, with a keen understanding of marketing and media trends
What We Offer
  • A dynamic and collaborative work environment, with opportunities for growth and development
  • A comprehensive benefits package, including flexible working arrangements and professional development opportunities
  • The chance to work with a leading agency, delivering innovative and effective media solutions for top brands