Data-Driven Growth Strategist

20 hours ago

Melbourne, Victoria, Australia beBeeDigital Full time $100,000 - $140,000
Strategic Digital Performance Lead

This is a pivotal role that oversees the development and implementation of innovative digital solutions to enhance customer experience and drive business growth. As Strategic Digital Performance Lead, you will be responsible for leading cross-functional teams to design, implement, and measure the effectiveness of data-driven strategies to optimise customer journeys and increase conversion rates.

The ideal candidate will have a deep understanding of Conversion Rate Optimisation (CRO), digital personalisation, customer journey mapping, UX, data analytics, and current digital marketing trends. They will possess comprehensive knowledge of web design standards, usability, accessibility, and rich media, as well as hands-on experience with website and analytics tools (GA4, Crazy Egg, Site Improve) and Digital Experience Platforms (Optimizely or similar).

Key responsibilities include guiding the development and implementation of A/B testing strategies, personalisation initiatives, and other optimisation techniques across digital marketing channels, effectively managing and prioritising multiple projects and initiatives simultaneously using agile methodologies.

The successful candidate will also build strong relationships with key stakeholders across the organisation, effectively communicating team progress and achievements. They will champion a mobile-first approach, ensuring digital content is engaging, accessible, and optimized for all devices. Additionally, they will lead through change, adapting to evolving digital trends and technologies.

Required skills and qualifications:

  • Demonstrated previous experience in a digital marketing team ideally in a highly regulated industry
  • Proven experience leading and developing high-performing teams
  • In-depth knowledge of CRO, digital personalisation, customer journey mapping, UX, data analytics, and current digital marketing trends
  • Comprehensive knowledge of web design standards, usability, accessibility, and rich media
  • Hands-on experience with website and analytics tools (GA4, Crazy Egg, Site Improve) and Digital Experience Platforms (Optimizely or similar)

Benefits:

  • Flexible work options with a hybrid model requiring a minimum of 60% of your time per week in the office
  • Health and wellbeing support, including discounted gym memberships, private health insurance options, and our Employee Assistance Program (EAP) for you and your immediate family members

Join an organisation that values diversity, equity, and inclusion, and is committed to creating a positive impact on customers and communities. Apply now to take your career to the next level

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