Strategic Product Marketing Leader

2 weeks ago

Brisbane, Queensland, Australia beBeeProductMarketing Full time US$130,000 - US$170,000
About the Role

We are seeking an experienced and strategic product marketing leader to drive the development, execution, and optimization of marketing strategies that deliver product success across diverse industries.

Key Responsibilities
  • Develop and execute go-to-market (GTM) strategies for product launches, aligning with cross-functional teams to ensure timely and impactful delivery.
  • Partner with regional teams to adapt global marketing strategies for local market needs, ensuring compliance with regulatory and cultural considerations.
  • Act as a key liaison between internal teams and external marketing partners, fostering collaboration to execute strategic initiatives effectively.
  • Create compelling, differentiated, customer-focused messaging and positioning tailored to target markets and audiences.
  • Define and refine customer personas, journey maps, and segmentation strategies to guide targeted marketing efforts.
  • Engage with customers, key opinion leaders (KOLs), and internal stakeholders to gather insights, validate messaging, and enhance/refine market positioning.
Requirements
  • Bachelor's degree in marketing, business, life sciences or a related field; MBA preferred.
  • 8+ years of experience in product marketing, marketing, or related experience.
  • Proven track record of leading successful product launches and driving market adoption in highly technical industries.
  • Advanced knowledge and expertise in crafting GTM strategies, value propositions, and customer-centric messaging.
  • Strong analytical skills, with experience leveraging data to guide decisions and measure marketing performance.
  • Exceptional communication and presentation skills, with experience engaging technical and executive audiences.
  • Demonstrated ability to work effectively across regions, cultures, and cross-functional teams.
Preferred Qualifications
  • Experience in materials characterization technologies or services, including thermal analysis or rheology.
  • Knowledge of advanced materials, battery, life sciences, or electronics segments.
Travel Requirements

Domestic and international travel up to 30%.

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