Enterprise Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia Stripe Full time

About the Role

As an Enterprise Marketing Manager at Stripe, you will be responsible for developing and executing a comprehensive marketing strategy to drive growth and engagement across our enterprise customer segments. This includes established enterprises, digital native businesses, and software platforms.

Key Responsibilities

  • Develop and execute field marketing programs to elevate the Stripe brand, engage key personas, and generate new opportunities within existing and new enterprise accounts.
  • Define and execute full-funnel marketing plans, including digital marketing, campaigns, account-based marketing, virtual and in-person events, and third-party tradeshows and conferences.
  • Partner closely with cross-functional stakeholders, including the Asia Pacific Demand Generation team and Partner Marketing, to dovetail strategy and plans for the enterprise segment and leverage centralized programs to extend reach and generate pipeline.
  • Own key marketing business and revenue metrics across the sales funnel (pipeline) and customer growth and retention, tracking, measuring, and communicating program results to continually optimize for efficiency and scale.
  • Build a strong partnership with the sales organization, including joint strategy and planning with leadership, account and territory planning with sellers, and joint business development with sales development representatives to ensure feedback and improvements are continually applied to future planning cycles.

Requirements

  • 5+ years of relevant B2B marketing experience in the AUNZ Enterprise Technology market across multiple customer segments, including experience with event management, field marketing, account-based marketing, and multi-touch campaigns to generate demand.
  • Proven track record of defining and executing B2B marketing strategies that deliver against funnel metrics and KPIs.
  • Strong written and verbal communication skills, including the ability to convey complex topics with simplicity.
  • Experience scaling through and/or leveraging agency and contractor resources.
  • Understanding and/or experience with CRM/Salesforce, account-based marketing, events marketing, and email marketing tactics and technology.

Preferred Qualifications

  • Startup mentality with a bias to action and the ability to flex in a fast-paced industry and work environment.
  • Experience marketing B2B cloud services and/or software solutions.
  • Superb organization and project management skills and the capacity to manage multiple complex projects at once.
  • Excellent analytical skills and the ability to craft actionable insights from complex data.
  • Resourceful, creative, and dedicated to achieving operational and creative excellence.
  • Experience delivering tailored marketing content and experiences for customer segments spanning from early-stage startups to the largest enterprise companies.
  • Understanding of the payments, financial technology, and/or ecommerce industries and partner ecosystems.
  • Demonstrated success delivering marketing programs with and through consulting and technology partners.

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