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Digital Strategy Lead

2 months ago

Sydney, New South Wales, Australia Zeno Group Full time
About Us

Zeno Group is a global integrated communications agency that operates across North America, Europe, APAC, and beyond. Our Australian office is a boutique agency with a strong global support network, offering the benefits of an agile team with access to a vast array of global resources.

About the Job

We are seeking a highly skilled and experienced Digital Strategy Lead to join our team in Australia. As a key member of our digital team, you will be responsible for developing and executing social media strategies to increase brand awareness, engagement, and conversion rates.

Key Responsibilities:
  • Champion Zeno Group's digital and social media marketing and content expertise, driving quality, innovation, and expertise in this area.
  • Develop and execute social media strategies to increase brand awareness, engagement, and conversion rates.
  • Create compelling content, including posts, stories, and videos optimized for each platform.
  • Identify and engage with creators, influencers, and brand advocates to amplify our message and reach new audiences.
  • Analyse digital and social media metrics and insights to optimize performance, track KPIs, and report on campaign effectiveness.
  • Keep clients current with the latest developments and emerging technology with social media and content platforms.
  • Work with our Data & Analytics, Digital, Creative, and Integrated Communications teams to develop well-informed strategies and plans using data-driven insight.
  • Be involved in the briefing process to challenge client briefs and develop creative briefs that guide creative ideation.
  • Identify and implement opportunities to leverage content for search marketing and SEO, and communicate these benefits to clients.
  • Demonstrate excellence in client service and satisfaction, maintaining a deep understanding of the client's businesses, industry, priorities, and competitive landscape.
Requirements:
  • 8+ years in strategic communications, with a focus on digital, social, and influencer marketing.
  • Experience leading a team.
  • Excellent project management and organizational skills.
  • Strong strategic, conceptual, analytical, problem-solving, and creative skills.
  • Proficient in social media management, trends, and innovations.
  • Highly developed written and oral communication skills.
  • Stakeholder and agency management experience.
  • Strong data, statistics, and insights application skills.
  • Strong brand management experience.
  • An energetic and ambitious personality, keen to grow a team.
Our Culture, Perks, and Values

Zeno Group is a purpose-driven agency that is committed to a positive culture that supports and nurtures our people. We invest heavily in training and career development, and we also work hard to ensure that work does not take over your life. We set clear boundaries and have many benefits in place to support your well-being.

Benefits for full-time employees include:

  • Flexible Working: 3 days in office, 2 days from home (with phone and internet allowance).
  • Finish at 4 pm on Fridays year-round.
  • Finish at 4 pm every Friday before a public holiday.
  • Global 30-day Work from Anywhere policy.
  • Stopover Holiday Extension: Three nights' accommodation paid if you are visiting a city with a Zeno office.
  • Aussies Abroad anniversary trip with flights and accommodation to visit another Zeno APAC office.
  • Leave: Anniversary leave day off, Birthday leave day off, Annual Zeno Day of Play – a day off to have fun.
  • Bonus Christmas leave between Christmas and New Year.
  • Training: Zeno Fearless University - internal training modules, Zeno Internal Training sessions - with regional and global leaders, External Training opportunities.
  • Wellbeing: Self-Care Days (when you need to take a day to yourself, no doctor's note is needed), Headspace subscription, Employee Assistance Program counseling services.