Digital Strategy Lead

3 weeks ago

Sydney, New South Wales, Australia Zeno Group Full time
About the Role

Zeno Group is seeking a highly skilled Digital Strategy Lead to join our team in Australia. As a key member of our digital team, you will be responsible for developing and executing social media strategies to increase brand awareness, engagement, and conversion rates.

Key Responsibilities

Champion Zeno Group's digital and social media marketing and content expertise, and drive quality, innovation, and expertise in this area, with the ultimate goal of leading and growing a robust digital team
Develop and execute social media strategies to increase brand awareness, engagement, and conversion rates
Create compelling content including posts, stories, and videos optimized for each platform (Instagram, LinkedIn, Facebook, X, TikTok, etc.)
Identify and engage with creators, influencers, and brand advocates to amplify our message and reach new audiences
Analyze digital and social media metrics and insights to optimize performance, track KPIs, and report on campaign effectiveness
Keep clients current with the latest developments and emerging technology with social media and content platforms
Work with our Data & Analytics, Digital, Creative, and Integrated Communications teams to develop well-informed strategies and plans using data-driven insight
Be involved in the briefing process to challenge client briefs and develop creative briefs that guide creative ideation
Identify and implement opportunities to leverage content for search marketing and SEO, and communicate these benefits to clients
Demonstrate excellence in client service and satisfaction, maintaining a deep understanding of the client's businesses, industry, priorities, and competitive landscape

Requirements

8+ years in strategic communications, with a focus on digital, social, and influencer marketing
Experience leading a team
Excellent project management and organizational skills
Strong strategic, conceptual, analytical, problem-solving, and creative skills
Proficient in social media management, trends, and innovations
Highly developed written and oral communication skills
Stakeholder and agency management experience
Strong data, statistics, and insights application skills
Strong brand management experience
An energetic and ambitious personality, keen to grow a team

About Zeno Group

Zeno Group is a global, integrated communications agency that operates across North America, Europe, APAC, and beyond. We are a purpose-driven organization committed to a positive culture that supports and nurtures our people, while also inspiring everyone to push limits and to embody our Fearless Pursuit of the Unexpected.

Our Culture, Perks, and Values

We are fiercely protective and supportive of our people, who are our greatest assets. We invest heavily in training and career development, and we also work hard to ensure that work does not take over your life. We set clear boundaries and have many benefits in place to support your well-being.

Benefits

Flexible Working
Weekly 3 days in office, 2 days from home (with phone and internet allowance)
Finish at pm on Fridays year-round
Finish at pm every Friday before a public holiday
Global 30-day Work from Anywhere policy
Stopover Holiday Extension - Three nights' accommodation paid if you are visiting a city with a Zeno office
Aussies Abroad anniversary trip with flights and accommodation to visit another Zeno APAC office
Leave
Anniversary leave day off
Birthday leave day off
Annual Zeno Day of Play – a day off to have fun
Bonus Christmas leave between Christmas and New Year
Training
Zeno Fearless University - internal training modules
Zeno Internal Training sessions - with regional and global leaders
External Training opportunities
Wellbeing
Self-Care Days (when you need to take a day to yourself, no doctor's note is needed)
Headspace subscription
Employee Assistance Program counseling services

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