Strategic Brand Marketing Professional

5 days ago

Gold Coast, Queensland, Australia beBeeMarketing Full time $90,000 - $140,000
Job Description

We are seeking a skilled Marketing Manager to lead our brand marketing strategy and play a pivotal role in shaping our business.

  • About the Role:
  • This position will oversee the daily and monthly marketing calendar, ensuring timely and strategic roll-out of campaigns and offers.
  • The ideal candidate will have experience managing paid channels (Meta, TikTok, Google) or performance agencies, with a deep understanding of how data and creative intertwine to optimise results while remaining on-brand.
  • A strong analytical and reporting skills with the ability to provide valuable and actionable insights is essential for this role.
Key Responsibilities
  • Develop and manage the marketing budget, ensuring all activities remain within financial constraints while maximising ROI.
  • Lead on the go-to-market strategy for all initiatives, ensuring team alignment between product, operations, and marketing.
  • Track and report on the performance of all marketing campaigns (paid, email, organic), analysing key metrics against KPIs to inform future strategies.
  • Elevate brand perception in the market through strategic and impactful campaign execution, including influencer partnerships, seasonal promotions, and new product launches.
Requirements
  • 4+ years of marketing experience in the e-commerce space. Experience in the fashion industry preferred.
  • Experience with end-to-end management of CRM tools (Klaviyo preferred).
  • Experience managing content creation with a strong creative vision, confidence to take risks, and ability to stay on top of social trends.
Benefits
  • Competitive salary and benefits package.
  • Ongoing training and development opportunities.
Others

Please note that we are an equal opportunities employer and welcome applications from all qualified candidates.

  • Preferred qualifications: degree in marketing or related field.

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