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The Marketing Director at KnowBe4, Inc. is responsible for overseeing the effective promotion and positioning of the company brand.
Key Responsibilities:
- Collaborate with cross-functional teams to develop and implement marketing campaigns and strategies that align with the company's messaging and goals
- Manage and build various customer lists and create targeted marketing campaigns with clear calls to action, ensuring compliance with data protection regulations
- Coordinate with the marketing team to manage and optimize the design, content, and layout of direct marketing communications, including customer segmentation and messaging strategies
- Drive business growth through the analysis of historical performance, customer engagement, and website interactions, understanding key performance indicators (KPIs) and implementing best practices for list management and deliverables
- Employ best practices related to database concepts, such as list management and deliverables