Senior Marketing Specialist

2 days ago

Brisbane, Queensland, Australia beBeeMarketing Full time $90,000 - $120,000

**About the Role**

This pivotal position will drive growth, engagement and brand loyalty by leading multi-channel campaigns that captivate, convert and retain customers across global markets.

As a dynamic marketing specialist, you'll design and deliver lifecycle strategies, own key initiatives like customer engagement e-newsletters, website content and blogs, and shape the voice of our brand across global channels.

  • Lead end-to-end campaigns from concept to execution, across multiple platforms.
  • Craft automated and trigger-based communications for every stage of the customer journey.
  • Design and deliver strategy to drive positive brand reputation across review channels.
  • Collaborate with internal teams and external partners to deliver creative, compliant and brand-aligned campaigns.
  • Report on campaign performance, make data-led decisions and optimize activity to hit KPIs and demonstrate ROI.

**What You'll Bring**

  • 3+ years experience in a similar marketing role and relevant tertiary qualifications.
  • Proven track record in leading, planning, and optimising integrated campaigns.
  • Hands-on experience with marketing automation platforms.
  • Advanced skills in analysing campaign performance and customer behaviour using tools such as Power BI, Google Analytics and Looker Studio.
  • Commercial acumen with experience managing budgets to deliver measurable results.
  • Robust agency briefing and management skills, including hands-on experience in content creation, editing, and familiarity with reporting analytics and social media.
  • An ability to work on big strategy plans, as well as day-to-day tasks.
  • Strong copywriting and copy-editing skills.
  • Exceptional written and spoken communicator, with the ability to prepare performance reports and marketing communications.
  • Experience with Canva, or similar creative tool.

**The Benefits**

  • A competitive salary and a range of flexible working options to support a positive work/life balance for all employees.
  • Opportunities for career development and personal growth.
  • Recognition of the value we place on diversity and inclusion.

Join an organisation that values innovation, creativity and collaboration. Apply now to take your career to the next level.

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