Solution Marketing Strategist

As a Solution Marketing Specialist, you will be responsible for developing and executing go-to-market strategies tailored to the SME segment. You will work closely with the product marketing team to create new content relevant to SME buyers and adapt global content to APAC context.

You will also be responsible for community engagement, creating and localizing content, and collaborating with the global marketing team on content strategies. Additionally, you will track UTMs, attribution, conversion rates, and performance metrics, and share insights with the global demand team.

The ideal candidate will have a deep understanding of SaaS sales cycles and SME buyer behavior, particularly in Australia and New Zealand, with ability to scale globally. They will also have proven success in driving pipeline through Reddit, LinkedIn, reviews sites, and niche online communities.

Key Responsibilities:

• Community Engagement: Monitor and contribute to discussions on LinkedIn, Reddit, G2, and other online communities; share content, answer questions, spark engagement.
• Content Creation & Localisation: Create new content with relevance to SME buyers; adapt global content (blogs, videos, carousels) to APAC context.
• Go-to-Market Strategy Execution: Collaborate with product marketing to develop and execute go-to-market strategies tailored to the SME segment.
• SEO & Content Strategy Alignment: Collaborate with global marketing team on content strategies and create regional content that supports organic growth and aligns with keyword strategies.
• Paid Campaigns: Execute digital ads and campaigns aimed at SMEs.
• Analytics & Reporting: Track UTMs, attribution, conversion rates, and performance metrics; share insights with the global demand team.
• Review Platform Management: Oversee presence on G2 and other review platforms; drive review collection to maintain strong ratings.
• Competitive Intelligence: Monitor competitor activities and positioning in the SME space.
• Sales Collaboration: Work regularly with APAC sales and business development team for lead transfer, qualification, and feedback to refine outreach and messaging.
• Customer Journey Optimization: Map and optimize SME customer journey from awareness to conversion.
• Persona Development: Refine and maintain detailed buyer personas for SME decision-makers.

Requirements:

• Bachelor's degree in marketing, Communications, Business Administration, or a related field. Master's degree in marketing or digital strategy is a plus.
• 3–5 years of experience in B2B demand generation, growth marketing, or community marketing.
• Deep understanding of SaaS sales cycles and SME buyer behavior, particularly in Australia and New Zealand, with ability to scale globally.
• Proven success in driving pipeline through Reddit, LinkedIn, reviews sites, and niche online communities.
• Strong content creation skills, including short-form video, memes, and carousel formats.
• Excellent written and verbal communication skills.
• Strong analytical mindset with experience in performance tracking and reporting.
• Ability to work cross-functionally with Sales, Product, and Digital teams and to work independently with a team in North America.
• Tech-savvy with experience using a full stack of marketing tools such as Google Analytics, Semrush, Pardot, LinkedIn Campaign Manager, Reddit Ads, Canva, and Figma.

WorkJam is an equal opportunity employer and welcomes applications from all qualified candidates. We support and empower everyone, regardless of ethnicity, religion, age, gender, sexual orientation, identity, or disability.