Strategic PR and Influencer Campaign Director

6 days ago

Sydney, New South Wales, Australia beBeeCommunications Full time $100,000 - $120,000

Job Title

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  • About the Role:
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The ideal candidate will lead bold, culture-shaping campaigns where PR, influencers, and earned-first strategy collide. They will steer major accounts, spark creative ideas, and deliver impactful results across PR and ambassador programs.

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  • Main Responsibilities:
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Lead strategic earned and influencer campaign plans for projects and annual programs.

Senior partner to clients, providing reliable & timely updates and counsel on media outreach and Influencer management.

Advise clients regarding the best use of PR, influencer, and social for program amplification, on an ongoing basis.

Oversee the junior team to implement specific PR and Influencer strategies in response to client objectives, issues, or briefs.

Participate in the creative ideation process and develop creative PR/Influencer tactics and work with production teams to deliver campaign implementation assets.

Manage client finances and scopes for both projects and retained work, closely with the PR & Comms Account Director.

Lead on forward-thinking influencer strategy and engagement.

Maintain knowledge of the latest thinking and learnings in integrated marcomms, applying these as appropriate to clients.

  • Requirements:
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A minimum of 5 years of experience in the consumer PR and influencer space with thorough knowledge of communication principles and techniques, ideally from an integrated comms agency.

Excellent working knowledge of media across all mediums (including digital and social) and an active and expanding network of media contacts.

Solid understanding of local trends and news that may affect the PR industry, programs or clients.

Knowledge of the Australian media and influencer landscape, with an established network of journalists and talent.

Strong public speaking/presentation skills, experience in new business pitching is a big plus.

Excellent time management skills, financial literacy and attention to detail.

Culture and Values:

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The company values diversity and inclusion, fostering a diverse and inclusive workplace.

We encourage applications from First Nations people, individuals with disabilities, those from diverse cultural and linguistic backgrounds, mature-age workers, and LGBTQIA+ communities.

Benefits:

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Flexible leave options, including flexible public holidays, summer half-days, ability to work from anywhere in the world for up to two weeks per year, dedicated volunteer leave, study leave to support learning and development.

12 weeks of paid parental leave available to all parents.

Regular catered staff lunches, plus complimentary breakfast, fruit, and snacks.

Free access to wellbeing and safety app.

Regular in-house and sponsored events to foster connection and engagement.

Learning and development opportunities, including access to internal and external courses.

Annual work-from-home setup allowance to support remote workspace.

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