PR & Influencer Account Director

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M+C Saatchi Sport & Entertainment is a PR and partnerships agency specialising in passion marketing. We connect brands to Australians through the things they love, from sport and music to entertainment and causes. As experts in unlocking Cultural Power, we help brands earn attention, build affinity, and drive action by aligning with the passions that shape culture. We're dedicated, smart, and collaborative specialists who bring creativity, credibility, and cultural insight to everything we do.

Overview

In this role, you'll lead bold, culture-shaping campaigns where PR, influencers, and earned-first strategy collide. As the senior point of contact for clients, you'll steer major accounts, spark creative ideas, and deliver impactful results across PR and ambassador programs. We're seeking someone who thrives in a fast-paced environment, with a keen eye for what's trending, a natural flair for communication, and an intuitive approach to problem-solving.

Responsibilities

• Lead strategic earned and influencer campaign plans for projects and annual programs.
• Senior partner to our clients, providing reliable & timely updates and counsel on media outreach and influencer management.
• Advise clients regarding the best use of PR, influencer, and social for program amplification, on an ongoing basis.
• Oversee the junior team to implement specific PR and influencer strategies in response to client objectives, issues, or briefs.
• Participate in the creative ideation process and develop creative PR/influencer tactics and work with production teams to deliver campaign implementation assets.
• Manage client finances and scopes for both projects and retained work, closely with the PR & Comms Account Director.
• Lead on forward-thinking influencer strategy and engagement.
• Maintain knowledge of the latest thinking and learnings in integrated marcomms, applying these as appropriate to clients.
• Plus much more.

Qualifications

• 5+ years of experience in the consumer PR and influencer space with thorough knowledge of communication principles and techniques, ideally from an integrated comms agency.
• Excellent working knowledge of media across all mediums (including digital and social) and an active and expanding network of media contacts.
• Solid understanding of local trends and news that may affect the PR industry, programs or clients.
• Knowledge of the Australian media and influencer landscape, with an established network of journalists and talent.
• Strong public speaking/presentation skills, experience in new business pitching is a big plus.
• Excellent time management skills, financial literacy and attention to detail.

M+C Saatchi Group Ambitions and Values

At M+C Saatchi Group, our ambition is to create and curate Cultural Power for our clients by connecting specialist expertise, creativity, data and technology to help build famous brands and solve complex business and societal challenges.

We value diversity of thinking and are committed to fostering an inclusive workplace. We encourage applications from First Nations people, individuals with disabilities, people from diverse cultural and linguistic backgrounds, and people of all ages, identities, and life experiences. Our flexible work policies and diversity initiatives reflect our core value, "Walk in Different Worlds," driving our D&I mission. If you need any adjustments during the recruitment process, please let us know.

Benefits

• Flexible leave options, including:
  • Flexible public holidays
  • Summer half-days
  • Ability to work from anywhere in the world for up to two weeks per year
  • Dedicated volunteer leave
  • Study leave to support your learning and development
• 12 weeks of paid parental leave available to all parents
• Regular catered staff lunches, plus complimentary breakfast, fruit, and snacks
• Free access to Sonder, a wellbeing and safety app
• Regular in-house and sponsored events to foster connection and engagement
• Learning and development opportunities, including access to internal and external courses
• Annual work-from-home setup allowance to support your remote workspace

Location: Sydney, New South Wales, Australia

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