Digital Marketing Strategist
7 days ago
We're seeking a Digital Marketing Strategist to lead our digital marketing efforts. As a key team member, you'll work closely with the Senior Marketing Manager to develop and execute paid and owned digital strategy.
Key Responsibilities- Manage end-to-end paid media campaigns across platforms.
- Define audience targeting, bidding strategies, and creative rotations to optimize ROI.
- Own campaign tagging, tracking, and reporting setup for accurate performance data.
- Partner with agency teams and platform partners to apply best practices and testing frameworks.
- Collaborate with the Senior Marketing Manager to align digital activity with the broader campaign calendar.
- Proven experience in marketing - media strategy, planning, and buying.
- In-depth knowledge of various media channels, platforms, and advertising technologies.
- Hands-on experience with Paid Search, Paid Social, Google Analytics, SEO, Google Tag Manager, and floodlight tags.
- Experience with owned/organic social media marketing.
- Strong analytical and data interpretation skills.
Our mission is to make a positive impact on people's lives through innovative and diverse health and wellness offerings.
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