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Performance Marketing Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $110,000
Job Opportunity

We're seeking a highly skilled Performance Marketing Strategist to drive customer acquisition and profitable growth across our portfolio companies.

About the Role:

The ideal candidate will be an expert in Google Ads, Meta advertising, and TikTok Ads, with a proven track record of scaling profitable campaigns. They will have experience in B2B and B2C marketing, budget management, and attribution modeling.

Key Responsibilities:
  • Develop and execute data-driven performance marketing strategies to drive measurable returns.
  • Master Google Ads, Meta, and TikTok Ads platforms to optimize campaign performance.
  • Switch seamlessly between B2B lead generation and B2C customer acquisition strategies.
  • Orientate towards Return on Ad Spend (ROAS) and Lifetime Value (LTV), not vanity metrics.
  • Test, iterate, and scale winning creative and targeting strategies to achieve maximum ROI.
  • Collaborate directly with founders on growth strategy and execution.
Requirements:
  • 3+ years of experience in performance marketing with a proven history of driving profitable customer acquisition.
  • Expert-level proficiency in Google Ads (Search, Shopping, Display, YouTube), Meta advertising, and TikTok Ads.
  • B2B and B2C marketing experience, including budget management and attribution modeling.
  • Strong analytical skills, with the ability to interpret data and make informed decisions.
What We Offer:

A dynamic and challenging role with opportunities for professional growth and development. Join our team and contribute to the success of our portfolio companies.

To apply, please submit your CV and specific examples of successful performance marketing campaigns you've managed.