Digital Media Strategist
1 day ago
This is an exciting opportunity to join Amazon as a Digital Media Manager, working on a 12-month Fixed Term Contract. As a member of the Marketing & Prime team, you will be part of a dynamic and rapidly growing organization.
Amazon's CBD office in AU offers a convenient location with easy access to transportation options. The company provides a competitive remuneration package, including participation in the company stock plan as applicable, as well as benefits such as subsidized private health insurance, superannuation, and paid parental leave options.
Key Responsibilities:
- Partner with campaign owners to define media strategy, target audience, budgets, and optimal assets/formats for creative development.
- Evaluate clear objectives with robust measurement in place to assess performance.
- Develop innovative, effective, and holistic media strategies and tactics.
- Manage end-to-end execution, including campaign setup, trafficking, tracking, links, etc.
- Monitor and analyze key media metrics and optimize in real-time to maximize impact.
- Deliver post-campaign reporting with detailed dashboards, learnings, and insights.
- Create a robust learning agenda to drive step-change improvements in performance over time.
- Raise purchase orders, manage budgets, and report.
Basic Qualifications:
- 4+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience building and optimizing multiple, simultaneous marketing campaigns.
- Experience managing or working within cross-functional marketing and creative teams.
PREFERRED QUALIFICATIONS:
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Experience in audience segmentation and targeting.
- Experience with a range of digital media buying tools and platforms like The Trade Desk, DV360, and paid social platforms.
This role at Amazon offers a salary estimated to be around $110,000 per annum, based on industry standards and market research in the AU region.
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